Welcome to my Digital Genius Lab review!
Checking out this program called Digital Genius Lab (digitalgeniuslab.com) and wondering if you can earn huge commissions?
Or perhaps you are skeptical and have questions like “Is Digital Genius Lab a scam that will leave me with less money?”.
Well, first of all I need to congratulate you for taking the time to do your research before investing in another money-making opportunity.
There too many ugly scams out there so doing your due diligence is the way to avoid scams and discover the real way to earn money online!
I’m not an affiliate of Digital Genius Lab, so you will not see me trying to recruit you into this program.
In this honest review, I will explain what this program is really about, how it works, what they are hiding from you, the red flags and more.
Table of Contents
Digital Genius Lab review
Name: Digital Genius Lab
Website: digitalgeniuslab.com
Created in: November 2017
Price: $99/month or $997/year + upsells
Owners: Melissa, Sean Malone, Chris
Overall Rating: 3/10
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What is Digital Genius Lab about?
The second I came across the Digital Genius Lab website, I thought it was a legitimate program because it looks very professional.
I mean, it doesn’t look like the typical get-rich-quick scheme because they don’t make any outrageous high income claims, so I thought I was in front of a legit website.
They claim to be a digital marketing platform that offers affiliate marketing training, support and tools to help entrepreneurs create and grow their businesses.
The truth is that their training is more geared towards promoting Digital Genius Lab using Facebook ads.
They supposedly offer a “done-for-you” system because they build the back-end sales funnel for you, and you basically have to drive traffic to the Digital Genius Lab page they will provide you with.
It sounds attractive because it seems that anyone without previous experience or technical skills can do it, but the truth is that this is harder than it seems which I’ll go over in a bit.
This platform is said to be founded by Sean Malone and Melissa, who are a couple, and Chris Baden. I’m glad that they are real people, not made up characters like the ones I have seen in scam programs.
However, I did some research and found out that Digital Genius Lab is connected to Pyjama Bosses…
Not only that, they also mention “Pyjama Bosses” in their terms of service page.
I did some research on pyjamabosses.com and found out that they promote network marketing (MLM) companies, but they don’t mention Digital Genius Lab.
All of this leads me to believe that the people behind Digital Genius Lab have some kind of relationship/partnership with the owners of Pyjama Bosses.
Does Digital Genius Lab work?
In a few terms, yes, Digital Genius Lab can help you make money online.
Honestly, it was not like I imagined it would be. I thought they would teach people to build their own online businesses from scratch but their training is geared towards these two things:
- Resell the Digital Genius Lab memberships to other people in order to earn 30% commission from each sale.
- Promote the Water Ionization & Filtering System by Enagic (MLM company), which sells products that cost between $400 and $9,600.
I actually did not get surprised when I found out that Digital Genius Lab is involved in a MLM company, since they are connected to Pyjama Bosses, who promote MLM companies.
Because of this, I believe they are more focused on MLM marketing than affiliate marketing. Maybe they don’t mention MLM in their website because they know that the multi-level marketing industry has a bad reputation.
The Digital Genius Lab training & cost
The DGL training is focused on using Facebook Ads to promote the Digital Genius Lab memberships or Enagic.
They provide 5 training modules that go over the following topics:
- Module 1 – Facebook Fan Page
This module will show you how to create a Facebook fan page and what to do to manage it and expand it.
- Module 2 – DGL Sales Funnel
The second module will walk you through how to set up your sales page to promote Digital Genius Lab. They will teach you to choose a domain name for your page, set up a sales funnel and purchase an autoresponder to set up automated email campaigns.
- Module 3 – Facebook Ads
This module is all about learning how to bring traffic to the landing page you have created through Facebook Ads. They will show you things like setting up your ad account and your target audience.
- Module 4 – Facebook Ad Types
In this module they will tell you about the Facebook ad types that have different shapes and sizes, ad columns, ad data…
- Module 5 – Ads Performance
Here they are going to teach you to analize how your Facebook ads are performing so that you can find out what works and what doesn’t and perfect your formula. This will help you create high converting campaigns.
In order to get access to this training, you will have to pay $99 a month or $997 a year.
Honestly, I don’t believe this training is worth the price because you can find some of the information online for free. For example, information from the first modules like how to create your Facebook fan page or how to set up a Facebook ads campaign can be found on places like YouTube.
Not only that, you can expect them to try to convince you to spend another $297 on the Fast Track Triple Pack training, which includes three programs that will help you make sales faster by teaching you other ways to promote Digital Genius Lab, like creating video ads.
Apart from it, they will try to get you involved in the Enagic MLM company, which will cost you thousands of dollars because they will require you to purchase one of their products, just so you can promote it to other people and earn thousands of dollars in commissions.
To sum up, getting involved in Digital Genius Lab can cost you way more than you think:
- $99/month or $997/year to get started.
- $297 for the advanced training
- Hundreds or even thousands of dollars for the Facebook Ads campaigns
- Thousands of dollars for the Enagic products
The Digital Genius Lab scam signs & red flags
After having talked about the Digital Genius Lab training and costs, I want to point out some red flags that you need to be aware of because they indicate this is not good as it first might seem.
- Lack of transparency
First of all, I don’t like the fact that they don’t mention all the costs involved because knowing the costs is something you need to take into consideration to make a good decision concerning a business opportunity.
Second of all, they also hide the fact that they will try to get you involved in the Enagic MLM company, which is a red flag because it shows they are not honest.
Why are they hiding this?
Without paying for the Digital Genius Lab membership, you will not know about this. Well, now that you are here reading this review, you already know it lol.
- It’s a done-for-you system
I know that having something done for you might sound attractive, but it’s not that good if you think about it.
Why?
Because they don’t encourage you to create something of your own. Having it done for you can save you some time when you are starting out, but in the long-term it will be better for you to know how to do certain things yourself so that you don’t depend on the system itself.
I mean, if this system one day shuts down, you will be left with nothing. That’s why you cannot rely on a done-for-you system if you are looking to make a living online for the long-term.
Other done-for-you systems that I have reviewed are the following:
- It’s not a sustainable business model
Digital Genius Lab is very similar to MOBE and Digital Altitude, two famous high-ticket programs that have been shut down by the FTC some months ago.
The reason why DGL is similar to these programs I’ve mentioned is because they work in a similar way. They require you to recruit other people into the program so that you can make money.
So… guess what happens when people stop investing in the DGL memberships! Members will stop making money so it will collapse and stop working.
That’s why DGL has an unsustainable business model that does not work for the long-term.
- It could be a pyramid scheme
Digital Altitude and MOBE where considered pyramid schemes, so I wouldn’t be surprised if Digital Genius Lab was a pyramid scheme as well.
Why? Well, it has some pyramid scheme signs.
As I said before, money only comes from people who join the program so the whole system depends on recruiting.
The DGL memberships are only available for members, if they were actually available for people outside the program then it would be more sustainable because there would be retail sales. People would be able to learn from the training without having to get involved in the business opportunity.
Well, I noticed that DGL has a section called “Swag shop” in their website, but there’s still nothing for sale as of this review.
If in the near future they have items or products for sale, available to people who are not DGL members, then I would not consider Digital Genius Lab a pyramid scheme.
So I hope they don’t end up like MOBE or Digital Altitude, which many people lost money on.
- It hasn’t been around for long
It hasn’t even been a year since the digitalgeniuslab.com domain name was registered, which means that it’s not even been a year since this platform exists.
Not only that, it’s not BBB (Better Business Bureau) acredited, which is not good.
I personally don’t trust new companies in the Internet marketing space because, as you may already know, there are many scams. But the fact that Digital Genius Lab is new and already has pyramid scheme signs, is one of the reasons why I don’t trust it.
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Is Digital Genius Lab a scam?
Digital Genius Lab doesn’t have a sustainable business model and has some pyramid scheme signs, which is illegal.
The good things I have found about this program are:
- The Facebook Ads training is good (even though some information can be found for free online).
- They offer a 14-day money back guarantee on the $99/month and $997/year memberships.
- They donate 1% of their profits to an organization that helps people have access to clean water called NeverThirst.
So is Digital Genius Lab a scam? It actually depends on your definition of scam.
I personally don’t consider it a scam but if the FTC shuts them down in the future and many people lose money on it, I will consider it a scam.
The fact that they are not completely honest and their business model is similar to high-ticket programs that shut down is one of the reasons why I don’t believe Digital Genius Lab is worth it.
For people who have thousands of dollars to invest or like getting involved in MLMs, Digital Genius Lab might be for them.
But what about people who are on a low budget or don’t like recruiting? There are better options that don’t require any upfront investment.
Because of everything I have mentioned in this review, I don’t recommend Digital Genius Lab.
What about building your own system?
If you are looking for something that you can rely on for the long-term, it’s best that you focus on building your own system a.k.a. your own online business that makes you money for many years to come.
Not only that, building your online business will not cost you thousands of dollars like these high-ticket programs cost.
The business model I use is newbie-friendly and has given me a way to earn a consistent income month after month.
In fact, there are many people using this business model to make a living online.
It’s a business model that doesn’t require you to promote what everyone else is promoting because you will be able to choose between millions of products that are being sold online every day.
Another thing, I didn’t have to spend thousands of dollars to start making money because I learned the way to get free targeted traffic to my website. Yes that’s right, I didn’t have to spend a dime on traffic to get you here. Sounds cool?
You can find out how it all works in my FREE step-by-step earn money online guide here:
My free guide shows you how this business works, why it works, the income potential, proof that it works, what you need to build it…
And you will also discover how to get started for free! Exactly, you will not have to spend a penny to get started.
I want to make clear that you will have to put in the work and time to achieve success, but the fact that there are many people doing it tells me that you can do it as well!
In fact, you are not alone on this new adventure because you will get the chance to get free help and support from me and other like-minded people for no extra cost!
So are you ready to say bye to the unsustainable business programs and start building your online business today?
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I hope this Digital Genius Lab review has been helpful to you and you will make the best possible decision. Feel free to share it with whoever you believe that will benefit from it!
If there’s something else you want to know or you have any questions, don’t hesitate to leave a comment below and I’ll get back to you ASAP! ?
Whatever you do next, I wish you nothing but the best =)
Hi Miren,
thank you for doing an extensive research on Digital Genius Lab. The red flag for me is transparency. Only a few months ago I attended a local course that did not have anything to do with affiliate marketing and although I was sent there on behalf of the institution that I work for, the guy who did the course stressed transparency so much.
It is all about trustworthiness. I also believe that this company is rather new and also it seems to have many flaws. Everyday information that you can have for free on youtube should not be paid for that expensive. It does not inspire much trust.
The problem is that we tend to think that the more expensive a thing is, the better it must be. With your recommendation of WA, it is very different. When I first came across WA, I could not believe that only $49 dollars a month were enough to make a multi-million dollar company, as people within WA have done.
If you pay that much for a program, you would expect a lot in return, so for me, it also does not look like a scam, but more the pyramid scheme. And I definitely dislike those schemes very much.
Thanks for sharing,
Oscar
Thanks for this in-depth review about digital genius lab. I’m surprised they are asking for so much money on some of their training programs, which basically tell you to resell them to also make money.
I’ve never been a fan on mlm busineses and also after reading your review, it doesn’t seem like they have much to offer in terms of training.
So I’ll skip this and tell other people I know not to buy it thanks.
Totally agree that lack of transparency means that they are hiding something. And if you find out that they’re hiding something in the beginning, just think about how many things they could hide from you in the long-run. This does not harbour trust and I’m glad that I came across your review of Digital Genius Lab. I also thought that it was legit upon looking at it but after reading your review, I will definitely be passing up on this opportunity.
HI Miren,
Thank you for writing this great review about Digital Genius Lab. I had not heard of them before.
Affiliate marketing can be a hard business. There is actually a lot of “little things” that you have to learn in order to be successful in this game. How to build a website and how to manage social media account (including Facebook and Facebook Ad’s) are some of the long list of skills that you will need in order to be successful. It sounds almost disappointing to be linked to a MLM selling waterfilters and Facebook Ads. Thanks for highlighting these important issues.
Hi Glenys,
You are very welcome!
I completely agree, there are so many factors that one needs to take into account to succeed in this business.
Glad to hear that this Digital Genius Lab review was useful to you =)
Best wishes,
Miren
Your post is a great reminder of how many scam artist there are online. I have been scammed many times, when I started looking to earn money online.
Being new to the online business I was eager and did not have a clue. I was about to quit when I came across Wealthy Affiliate.
This is the most honest and transparent online business I have ever come across. You can quit their membership at any time, but why would you when you can earn a fortune, have a supportive WA community and the quality of the lessons is top notch.
Hi Richard,
Sorry to hear that you have been scammed multiple times… But I’m glad that you didn’t give up!
You are so right about Wealthy Affiliate, when I first came across this platform I thought it was another scam but now I’m happy that I gave it a try and making an income thanks to their training and tools =)
Thanks for stopping by, take care 🙂
Miren